Direct marketing services provider ParadyszMatera released the first of a series of quarterly MarketTrends Reports for Insert Media, designed for marketers who use insert media for customer acquisition. The MarketRelevance MarketTrends Package Insert Programs report covers the growth in package insert programs from January through June 2006. The active PIP universe totaled 334.5 million insert opportunities in Q2 2006, up 10.3 percent from the same quarter last year, the study found. The universe of package insert opportunities has climbed nearly 14 percent in the past two years, up from 293.9 million. This report is just a nudge to test alternative media or expand your current placements, said Susan Davis, director of research at ParadyszMatera, New York. The report also lists the top programs in terms of house file universe and volume growth. Outstanding on the growth list was the Chr