Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty
of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey

Experts say marketers of financial services and products must work hard to regain the confidence of small business owners

Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation

Growth opportunities in lists and databases give marketers in these sectors a sense of optimism, Pamela Oldham reports.

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials.

Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.

More government agencies are using social marketing — the application of commercial marketing concepts — for their public awareness campaigns.

Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports.

Web-based efforts have taken the power of promotions to the next level, Pamela Oldham reports.

Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.