nt size="2 Every day, millions of people type keywords into a search engine, follow a link and land on a marketer's Web site. Most people will think I'm talking about pay-per-click campaigns, but did you know that 87 percent of commercial traffic comes from organic search? Though the majority of consumers come to your site from an organic search link, few marketers create a strategic organic search program. Last year, marketers spent eight times more money on paid search than they did on organic search. In essence, marketers spent nearly $6 billion on a minority of their search traffic while they nearly ignored the majority.