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Online marketing not necessarily the 'greenest' DM

February 18, 2008

If there has ever been an easy target for the green movement, it is the direct marketing industry. The sheer volume of paper, not to mention vehicle exhaust from land and air transportation, have encouraged advocacy groups to support do-not-mail lists or request that catalogers use recycled paper.

New technology increases wireless payment abilities

Ellen Keohane February 11, 2008

The US has traditionally lagged behind Asia and Europe when it comes to mobile payment and banking. However, with more handheld devices being equipped with near field communication (NFC) technology, using a mobile phone to make small purchases wirelessly may become common.

A narrow view and widgets work for social networks

Dianna Dilworth February 04, 2008

Last month, AmericaSkiing.com, a Web site for skiing and snowboarding enthusiasts, announced a new social networking site designed exclusively for the skiing and snowboarding industry. It was one of many social networks aimed at a niche market that launched during the past year.

Is in-game advertising ready to take the next step?

Dianna Dilworth January 21, 2008

In 2006, marketers and analysts were predicting huge growth in the use of interactive or static ads in video games. But in-game ad usage stayed fairly flat year-over-year, according to Forrester Research. This year, game sales are predicted to steady, so in-game advertising may have the potential to help monetize this market.

DM industry has search tips for Presidential hopefuls

Ellen Keohane January 14, 2008

With the presidential primaries in high gear, voters are turning to the Web to learn more about the various candidates. However, recent evaluations of the candidates' Web sites reveal that many presidential hopefuls are falling short when it comes to executing good search tactics.

Apple may soon take on downloadable video rentals

Dianna Dilworth January 08, 2008

As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for different reasons.

Is GPS technology the next marketing breakthrough?

Ellen Keohane December 27, 2007

With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how that technology can be leveraged.

Spammers threaten legitimacy of the e-mail channel

Dianna Dilworth December 18, 2007

Despite sophistication in ISP e-mail delivery policies and developments by malware services firms, this past year saw spam hit an all time high.

Responsibility for data security argued

Chantal Todé December 14, 2007

Identity theft affects as many as 9 million Americans every year, according to the Federal Trade Commission. However, concern over how to safeguard consumers' credit card information is quickly turning into a blame game between retailers and the payment card networks.

Are digital books following the lead of digital music?

Dianna Dilworth December 13, 2007

With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of books.

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