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In Circulation: Foodie mags adapt to reflect times

Lauren Bell October 13, 2008

A recent article in Women's Wear Daily noted that food-focused magazines, such as Bon Appetit and Food & Wine, are making changes to their editorial to better fit the current economic climate. The titles - long a stronghold for the fine wine and black truffle luxury markets - now have features on "budget" recipes, cheap substitutes for expensive foodstuffs, and wine lists that top out at $20 a bottle. But will it pay to tweak the brands in this manner?

Do ad agencies "get" search?

Sara Holoubek October 13, 2008

Do ad agencies "get" search? While the question has become something of an industry cliché, the answers vary based on who is being questioned and the time period during which the debate is held. Given continued consolidation and the evolving definition of search, the 2003 response is no longer valid in 2008. And this is precisely why I agreed to moderate a session at SMX East on the topic - with a twist.

Search Engine Optimization - simple works, too

Bryan Howe, founder & CEO, Masterplans.com October 13, 2008

There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though.

The Utne Reader experience: Connecting with real change

Bryan Welch, publisher and editorial director, Utne Reader October 13, 2008

Keeping loyal subscribers engaged while attracting new readers and advertisers requires taking a magazine beyond the written pages. For nearly 25 years, readers have come to Utne Reader to discover the stories, issues and answers not typically reported by mainstream media, and we've used every available resource to make sure our stories connect with what the readers and our advertisers want and need

This is not your father's search engine marketing

Andrew Wetzler, president, MoreVisibility October 13, 2008

In 1999, I entered the SEO/SEM industry. The amount of changes since then has been staggering. The largest search engine today, Google, wasn't even on the map.

What is the best way to pitch a client?

October 13, 2008

Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put into play.

Stay connected to stay relevant

Sharon Goldman October 13, 2008

You know the feeling: You're sitting in a conference session or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." That's right, "conference coma" happens to the best of us.

SaaS reduces spend and improves data reliability

Dave Clements, CEO, Lasso Data Systems October 08, 2008

The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.

Inbox Insider: E-mailers are optimizing for the mobile phone

Dianna Dilworth October 07, 2008

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.

How integrated is your search solution?

Randy Schwartz, director of search engine marketing, Carat October 06, 2008

For too long, there's been no true planning process for search. The stock line is that search is managed from within, as we optimize performance in real-time. Users identify themselves as your target by the keywords they search and, because the media is sold on a cost-per-click, your traffic is further qualified by the clickthrough.

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