Online affiliate marketing's renaissance
Jeff Molander, Molander & Associates Inc.
November 20 2006
Marketers have, for years now, been increasingly focused on doing more with less — more sales and/or leads with fewer and fewer Web affiliates and traffic partners. According to experts this trend may be reversing itself. David Delisle, founder of The Partner Maker LLC and affiliate management veteran, goes as far as predicting a Renaissance period for affiliate marketing.
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