Online Exclusive Features

Technique: How to build the best PPC landing page

Cara Wood June 29, 2009

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
 

Dos and Don'ts of building a successful e-mail database

Lauren Bell June 22, 2009

A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.
 
Problem Solver: Are you prepared for the biggest postal change in years?

Problem Solver: Are you prepared for the biggest postal change in years?

Dave Henkel June 12, 2009

Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.
 

Top Tips: Make alternative payments work for your e-commerce site

Sharon Goldman June 08, 2009

With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.
 

Top Tips: Keeping your databases safe and secure

Sharon Goldman June 01, 2009

As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.
 

6 Tips: Integrating social media with other marketing channels

Dianna Dilworth May 25, 2009

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
 
Problem Solver: "How can I integrate social media with my e-mail marketing program?"

Problem Solver: "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein May 15, 2009

The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.
 
4 Tips: Twitter marketing

4 Tips: Twitter marketing

Sharon Goldman May 08, 2009

Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips
 

Dos and Don'ts: Local search

Mary Elizabeth Hurn May 01, 2009

Local search offers all the accountability and potential for delivering high ROI that make SEM such an attractive channel for marketers, and can help businesses geo-target as well. OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door.
 

Conference Call: GLU and interactive shop WDA discuss new mobile game campaign

Dianna Dilworth April 24, 2009

David Zemke, director of product marketing at mobile game publisher GLU, and Brennan Hayden, VP at interactive agency WDA, discuss the strategy behind GLU's "The Price is Right" mobile game campaign.