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Online Exclusive Features

Web exclusive feature: 5 tips on how to improve your e-mail subject line testing

Sharon Goldman July 16, 2008

Working to improve your subject lines - and your test results - is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips.

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.

Conference Call: Sephora and Acxiom Digital

Mary Elizabeth Hurn July 01, 2008

Partnering with interactive agency Acxiom Digital since 2005, Sephora has developed its Beauty Insider loyalty program from the ground up. Tiffany Lei, marketing director at Sephora, and Tim Suther, SVP of digital marketing services at Acxiom, recently took part in a conference call with DMNews' Mary Elizabeth Hurn to discuss the successful partnership and the challenges of bringing in-store experiences to the Web.

Conference Call: Trek Bicycle Corporation and Bronto Software

Kevin McKeefery June 16, 2008

High-end American bicycle manufacturer Trek Bicycle Corporation recently ran an e-mail campaign promoting the company's updated Madone brand bike. DMNews' Kevin McKeefery gets the lowdown from Casey Kohner, e-commerce manager at Trek Bicycle, and DJ Waldow, e-mail marketing account manager at e-mail marketing firm Bronto Software about the campaign's success, the unique e-mail campaign structure Trek has built with its retailers, and the working relationship between Trek and Bronto.

What's up with widgets

Nathan Golia June 09, 2008

Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores, weather reports or news — have been around for over three years now. As this timeline illustrates, they surfaced when Apple released its "Tiger" edition of OS X, the Macintosh operating system, which included a suite of widgets called Dashboard.

Conference Call: Bausch & Lomb and Digital Pulp

Kevin McKeefery June 02, 2008

Kicking off "Conference Call," DMNews' new online exclusive feature series, Kevin McKeefery chats with Gene Lewis, partner and director of Web site development at agency Digital Pulp; and Kimberly Jones, senior manager, interactive marketing at leading eye care supplier Bausch & Lomb. The two companies have worked together since 2005 on online marketing and Web sites for the brand - both primary sites and microsites for initiatives and partnerships. Jones and Lewis discuss Bausch & Lomb's current efforts as well as the evolution of their working relationship.