Digby acquires mobile software firm Movaya

Cara Wood November 04, 2009

Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of the deal were not disclosed. Stanley Wang, Movaya co-founder and CTO, has joined Digby as VP of engineering.
 

IAB challenges bill that could expand FTC's power

Dianna Dilworth November 04, 2009

The Internet Advertising Bureau (IAB) is raising concerns about a new bill currently being considered in Congress that would potentially expand the power of the Federal Trade Commission (FTC).
 

SNL Kagan predicts robust growth for online radio revenues

Carol Krol November 03, 2009

Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million.
 

Petco uses e-mail effort to promote organic pet food

Dianna Dilworth November 03, 2009

Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.
 

Online retailers to see increased sales, but more work for them, says Forrester

Cara Wood November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.
 

Learning Curve names Euro RSCG Chicago AOR for First Years brand

Kevin McKeefery November 03, 2009

Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents.
 

Groupe Aeroplan to acquire Carlson Marketing

Nathan Golia November 03, 2009

Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America.
 

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
 

Dunhill releases three lists

November 02, 2009

Dunhill International List Co. has released three new files: Children's Product Buyers, Consultants and Consulting Organizations and Research Libraries.
 

ALS Association names Grizzard AOR to raise donor engagement

Kevin McKeefery November 02, 2009

The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support. The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns.