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Solvay launches educational site

Dianna Dilworth September 01, 2008

Solvay Pharmaceuticals has teamed with Omnicom agency Tribal DDB for a new campaign aimed at increasing education among men about low testosterone.

As ad network growth surges, a vertical focus takes forefront

Ellen Keohane September 01, 2008

The number of online advertising networks, companies that aggregate and sell advertising inventory on behalf of a group of publishers, has continued to grow in recent years. But is there room in the market for all of them? Experts in the space say maybe.

As inserts slump, new options appear

Chantal Todé September 01, 2008

Industry experts cite several reasons for a recent slowdown in the retail insert marketplace, among them declining newspaper circulations, rising paper and shipping costs, as well as advertisers' desire to reach younger, text-savvy consumers. Several printers and at least one media company, however, have introduced data-intensive programs designed to convince retailers of the power of print.

Walgreens' in-store BT strategy hits the mark

Bryan Yurcan September 01, 2008

Walgreens is using behavioral targeting to engage customers in its stores. The nation's largest drugstore chain has partnered with Catalina Marketing to print targeted coupons in its 6,000 stores, which are given to customers based on their purchasing behaviors, as they receive their receipts.

Jeff Hayzlett of Kodak will chair Caples

August 29, 2008

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

'Google killer' remains elusive

Ellen Keohane, Mary Elizabeth Hurn August 29, 2008

Google is far from being unseated as the dominant player in the US search market. According to ComScore data for July, Google led the core search market with 61.9% of searches conducted in the US.

Express Gay News rebrands, relaunches

Lauren Bell August 29, 2008

Express Gay News has redesigned and re-launched under the title South Florida Blade.The newspaper, which has a weekly distribution of 15,000 in the Miami and Ft. Lauderdale, FL, areas, conducted extensive market research to shape the redesign. Blade's readers tend to be older, more affluent, professionals who are members of South Florida's gay and lesbian community.

1-800-Flowers.com launches Blackberry store

Bryan Yurcan August 29, 2008

1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones. The new Mobile Gift Center, a Blackberry application, is designed to provide quick access to customers on the run or who need a last-minute gift, according to the company.

Commerce Bank looks to Epsilon for direct marketing

Lauren Bell August 29, 2008

Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.

List of marine pros available

August 29, 2008

Direct Partner Solutions has introduced the Marine Business Journal Active Subscribers list to the market. Marine Business Journal is a trade publication geared to workers in the marine industry.

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