DMNews - The Authority for Direct Marketers

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

News Articles Articles

Quad/Graphics cuts 100 jobs

Mary Elizabeth Hurn August 14, 2008

Printer Quad/Graphics laid off 100 of its employees on August 13. The employees were primarily based in the Sussex, WI, plant and mostly in administrative positions, though manager of corporate communications, Claire Ho, said some were in production support positions.

Cox aims to divest Valpak, some newspapers

Bryan Yurcan August 14, 2008

Cox Enterprises Inc., the media conglomerate that owns the Cox Communications cable company, intends to sell direct mail advertiser Valpak and all but three of its newspaper titles.

JCPenney launches frequent shopper program

Chantal Todé August 14, 2008

JCPenney has launched the JCP Rewards frequent shopper program, enabling members to earn monthly $10 certificates. The program enables customers to earn reward points and receive special members-only benefits by shopping with JC Penney either in-store, online or by catalog.

USPS cuts employee hours in response to mail volume loss

Ellen Keohane August 13, 2008

Due to initiatives to reduce work hours and overtime, compensation expenses for the US Postal Service dropped by $247 million — or about 2.5% — in the third quarter compared to the same period last year, according to a financial report that the USPS has filed with the Postal Regulatory Commission.

Macy's to develop customer segmentation models

Chantal Todé August 13, 2008

Macy's Inc. has signed an agreement with consumer insight firm DunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.

Return Path to acquire Habeas

Dianna Dilworth August 12, 2008

E-mail deliverability firm Return Path Inc. will acquire its competitor Habeas Inc. for an undisclosed sum. Under the terms of the agreement, Habeas will be absorbed into the Return Path brand and integrate its e-mail reputation management and deliverability services under the Return Path name. The companies began discussing the transaction in May.

Food & Wine to serve up a 25,000 rate base increase

Lauren Bell August 11, 2008

Food & Wine magazine is raising its rate base from 900,000 to 925,000 as of its January 2009 issue.The increase marks the glossy's first since 2002, when it went from 800,000 to 900,000, and coincides with a 4.5% increase in newsstand sales for the year.

Charter seeks customer loyalty in points program

Lauren Bell August 11, 2008

Charter Communications, a cable, Internet and telephone provider, rolled out a national customer loyalty program this month, "Live it with Charter." The program offers customers the opportunity to earn points by using Charter products and services, or by shopping at an online mall created by Mall Networks.

Bacardi undergoing internal agency review

Cara Wood August 11, 2008

Bacardi GlobalBrands, which oversees nine global beverage brands, including Grey Goose, Dewar's and its signature rum, is undergoing an internal review of its more than 50 partner agencies.

MySpace enters debates fray

Dianna Dilworth August 08, 2008

MySpace has partnered with the Commission on Presidential Debates (CPD) to create an online portal for the presidential debates. The site, MyDebates.org, is slated to launch on September 26, a couple of weeks before the first debate.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions