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Fay appointed CEO, Aegis Media North America

Ellen Keohane April 28, 2008

Aegis Media has announced the appointment of Sarah Fay as CEO of Aegis Media North America. Her appointment took effect on April 21. Fay will take over many responsibilities previously held by Aegis Media Americas CEO David Verklin.

Cabela's user-generated content will appear offline

Chantal Todé April 28, 2008

Cabela's is taking its social media initiatives to a new level, by bringing user-generated content, such as customer reviews and ratings, to other channels.

HP, Omnicom join on print

Chantal Todé April 25, 2008

The small but growing digital printing segment received a major boost last week, when Hewlett-Packard, the Palo Alto, CA-based computer manufacturer, and Omnicom Group Inc., the New York-based marketing holding company, said they will co-pilot a digital print supply chain for several multinational brands in 2008.

Harte-Hanks' Shoppers business drops further

Chantal Todé April 24, 2008

With Harte-Hanks Inc.'s Shoppers business continuing to deteriorate in the first quarter ended March 31, the direct marketing services company reported a 5.1% drop in revenues for a total of $268.5 million.

Virgin encourages health with online rebates

Lauren Bell April 24, 2008

Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin's HealthMiles Rebate Center allows HealthMiles members to shop at more than 500 merchants, including Circuit City, Apple and Target, in exchange for HealthCash.

Yahoo releases first quarter results

April 23, 2008

Yahoo reported first quarter financial results Tuesday, reporting revenues of $1.9 billion, a 9% year-over-year increase. "[These results] are all the more remarkable when you take into account the recent economic environment and the uncertainty stemming from Microsoft's unsolicited proposal," said Yahoo CEO Jerry Yang in a conference call on April 22.

Home Depot names CMO

Chantal Todé April 23, 2008

The Home Depot has named former Coca-Cola marketing executive Frank Bifulco to the position of SVP and CMO. Bifulco has nearly 30 years of experience in consumer products and retail businesses. Most recently, he served as chief customer officer and president of Hasbro North America Sales.

Digital issues are aired at Ad:tech San Francisco

Dianna Dilworth, Sharon Goldman April 21, 2008

As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.

True Value launches city-geared mail campaign

Ellen Keohane April 21, 2008

True Value is launching a direct mail campaign focused on customers in major metropolitan areas. "This is the first time at a corporate level we have tried to bring direct mail to the marketplace specifically targeted at urban stores and customers," said Ron Schuller, director of loyalty and direct marketing at True Value.

Study says CMOs are failing to use CRM well

Lauren Bell April 21, 2008

Marketers worldwide are under-utilizing data and analytics, particularly when it comes to customer retention, according to a recent study released by the Chief Marketing Officer Council. Only half of marketers have a strategy in place for growing key account relationships, and 45% believe CRM systems are not effective enough.

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