Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.

Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.

Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail exhibited the largest price decrease. Most other categories are stabilizing after reaching bottom, said Jay Schwedelson, VP at Worldata.

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.

CDW and Ikea demonstrate shift in traditional marketers toward digital

Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.