Nathan Golia

Nathan Golia, copyeditor. Nate oversees Lists & Databases, People News and Expert Advice. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.

Most Recent Articles by Nathan Golia

Guiding online customers

Guiding online customers

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Creative content online attracts new customers in the lengthy b-to-b cycle

Marketers pull products into online perks

Marketers pull products into online perks

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Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

MicroBilt mixes reward program with Twitter

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MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses.

Holiday Inn makes aggressive rewards play for brides- and grooms-to-be

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InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.

Richmont launches IV-7 with direct selling campaign

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Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22.

More Articles by Nathan Golia

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