Recent Articles
March 12, 2008
Worldata's Winter 2008 List Price Index, which examines prices and trends in CPM for lists, found that permission-based e-mail b-to-b is the highest priced category, with a February 2008 straight average price of $287/M, though this represents a decrease of $2/M from last year.
March 03, 2008
Economic concerns and rapidly advancing technology blend with consumer ideals to make online retail marketing dynamic and challenging — yet fruitful.
February 11, 2008
Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
February 04, 2008
The debut of a new technology product requires marketers to navigate a tricky balance between building buzz and offering functional information.
January 14, 2008
Postcards help milk a new market for John Deere; Coffee theme jolts campaign for Carestream Health; and Need for space drives results for Schneider Logistics
December 20, 2007
NextMark Inc. has released version 6.7 of its software platform that can be used to buy and sell mailing lists.
December 14, 2007
New standalone Web site launches
December 14, 2007
Corset designs go viral
December 06, 2007
Worldata's fall 2007 List Price Index, released this week, showed that permission-based b-to-b and b-to-c e-mail lists both took a price hit, dropping $2/M and $6/M in straight-average price year-over-year.
December 04, 2007
The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called Rehab. Agency IdeaWork Studios was enlisted to build excitement around the event.