Recent Articles
June 25, 2008
Media Source Solutions, the Florida-based database company, has launched a new division, MC Cubed. The new division offers marketing services in four channels: SMS, telemarketing, postal and e-mail.
June 23, 2008
The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.
June 09, 2008
Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores, weather reports or news — have been around for over three years now. As this timeline illustrates, they surfaced when Apple released its "Tiger" edition of OS X, the Macintosh operating system, which included a suite of widgets called Dashboard.
May 27, 2008
Specialist Marketing Services Inc., the Hasbrouck Heights, NJ-based direct marketing firm, will merge Atlanta-based Response Media's list management division into its business. Terms of the deal were not disclosed.
May 26, 2008
As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports on how marketers can woo customers.
May 15, 2008
Direct Media, the Greenwich, CT-based direct marketing services company, has launched a new eMarketing Group, which will handle all of the firm's online marketing services.
May 12, 2008
Lighthouse List, the Pompano Beach, FL-based list brokerage firm, has formed a new division called AmeriBase, with a specialty in list management for digital channels such as e-mail and SMS. AmeriBase offers management and enhancement of databases of any size for target marketing, according to a company release.
May 07, 2008
Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.
May 07, 2008
Nextmark Inc. and Marketing Information Network (MIN), formerly competitive providers of mailing list tools and other direct marketing resources, have announced their merger. "We had been serving the same market, but had different approaches — ours was more technological, while [MIN]'s was a more service-oriented, editorial approach," said Joe Pych, president of Hanover, NH-based Nextmark.