Recent Articles
May 12, 2008
Lighthouse List, the Pompano Beach, FL-based list brokerage firm, has formed a new division called AmeriBase, with a specialty in list management for digital channels such as e-mail and SMS. AmeriBase offers management and enhancement of databases of any size for target marketing, according to a company release.
May 07, 2008
Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.
May 07, 2008
Nextmark Inc. and Marketing Information Network (MIN), formerly competitive providers of mailing list tools and other direct marketing resources, have announced their merger. "We had been serving the same market, but had different approaches — ours was more technological, while [MIN]'s was a more service-oriented, editorial approach," said Joe Pych, president of Hanover, NH-based Nextmark.
April 30, 2008
MTV has partnered with Oddcast to use the latter's Voki platform of speaking avatars on its Virtual MTV site. The interactive avatar environments, called Playgrounds, allow users to record their views on the network's The Hills, Pimp My Ride or The Real World to personalized avatars that speak when clicked on.
April 28, 2008
InfoUSA, the database and list marketer, will rebrand as InfoGroup, effective June 1. A company press release said that the name change was precipitated by the firm's recent acquisitions of several research companies around the world, including Opinion Research. The release said that these acquisitions "provided the company a significant platform and foothold in the international marketplace."
April 14, 2008
Salesforce.com, a provider of on-demand CRM services, has partnered with search giant Google to offer Salesforce for Google Apps, the companies announced today. The platform integrates customer communications sent through Gmail, as well as documents, Google Talk conversations and shared calendars utilized by the sales team, with the Salesforce software-as-a-service (SaaS) CRM program, according to Google and Salesforce promotional videos.
April 09, 2008
Laura Smith, VP and director of list management at RMI Direct Marketing Inc., died on April 5 at age 43. A memorial will be held in her honor on April 9 at the Green Funereal Home in Danbury, CT. Smith worked in the direct marketing industry for more than 25 years, taking her first position at AZ Marketing Services Inc. at age 17.
April 07, 2008
After an approximately 10-month search, food and gift cataloger Pittman & Davis has been sold to holding company Southern Fulfillment Services LLC. Terms of the deal were not disclosed. The buy will enable Southern Fulfillment Services to expand geographically into Texas, and diversify its operations and cross-marketing tactics, according to a company release.
March 12, 2008
Worldata's Winter 2008 List Price Index, which examines prices and trends in CPM for lists, found that permission-based e-mail b-to-b is the highest priced category, with a February 2008 straight average price of $287/M, though this represents a decrease of $2/M from last year.