Nailed It Articles

DMNews talks with Jackie Heitman, SVP of marketing at Bresnan Communications

May 26, 2008

Jackie Heitman, SVP of marketing at Bresnan Communications, helped the broadband telecommunications company drive direct mail results using a new marketing platform from Pluris.
 

DMNews talks with Mark Hardison, VP of marketing for restaurant El Pollo Loco

May 19, 2008

Mark Hardison, VP of marketing for Mexican-inspired fast food restaurant El Pollo Loco, explains how the chain was able to connect on a social level to engage consumers with a user-generated video campaign.
 

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

May 12, 2008

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in InfoStreet StreetSmart.
 

DMNews speaks with Dan Jones, VP of events, Intersport

May 05, 2008

Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra trucks across Tennessee.
 

DMNews talks with Steve Jacobs, president of AdPack USA

April 28, 2008

Steve Jacobs, president of AdPack USA, worked with the producers of Legally Blonde: The Musical to help boost ticket sales following last November's strike on Broadway.
 

DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz

April 21, 2008

BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial gym membership offer. The campaign saw success by using search engine marketing.
 

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

April 14, 2008

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the multichannel business improved online engagement
 

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

April 07, 2008

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
 

DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media

March 31, 2008

Michael Cahan discusses Vibes Media's latest mobile campaign for the Pittsburgh Penguins.
 

DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411

March 24, 2008

Kim Breslin discusses 1-800-FREE411's recent mobile campaign and future plans for the company.
 
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