DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

September 23, 2008

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.
 

Spotlight conversation: Multichannel state of mind

Mary Elizabeth Hurn September 22, 2008

ShopNBC's Stewart on the synergy of Web and TV.
 

Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO

September 22, 2008

Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.
 

How to target C-level execs

September 22, 2008

Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these tough-to-reach prospects.
 

Creative campaigns from Sean Kimerling Testicular Cancer Foundation, Widmer Brothers Brewing Co. and Arby's

September 15, 2008

Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's tests its discount card program.
 

Ensure insurance sales

Bryan Yurcan September 12, 2008

B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.
 

Measuring up

Sharon Goldman September 08, 2008

New interactive and digital capabilities mean a more measurable environment for out-of-home advertisers.
 

The skinny on sweets

Ellen Keohane September 08, 2008

This Halloween, candy marketers will have to compete with thousands of other tasty products to satisfy consumers' cravings.
 

Creative campaigns from JCPenney, Objective Management Group and The University of Advancing Technology

September 08, 2008

JCPenney takes social studies class; Objective Management Group improves blogging for better SEO; and Personalized campaign drives online enrollment for The University of Advancing Technology.
 

Showcasing creative campaigns from Volvo, Florida's Natural and VistaPrint

September 01, 2008

Volvo's VDP effort gets personal; Florida's Natural presses forward with blog; and size does matter for VistaPrint.
 
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