Creative campaigns from Wallaby Organic Yogurt, DePuy International and Kass & Moses

October 20, 2008

Integrated campaign blows the lid off results for Wallaby Organic Yogurt; DePuy International Web site gives orthopedic surgeons a leg up; and Kass & Moses search results motor in after Web site redesign.
 

A natural education

David Ward October 20, 2008

Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns.
 

Channel surf

October 18, 2008

QVC's new multichannel marketing strategy introduces the network to a broader range of consumers.
 

Last-minute campaign help for the holidays

October 13, 2008

There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make all the difference.
 

Creative campaigns from Charity:water, MVP Healthcare and RED Development

October 13, 2008

Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom approach.
 

Woo women shoppers

Lynne Miller October 13, 2008

Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.
 

Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century Investments

October 06, 2008

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.
 

Marketing to gamers

David Ward October 06, 2008

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.
 

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com September 29, 2008

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.
 

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.
 
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