Creative solutions from Cystic Fibrosis Foundation, Bacardi and American Century Investments

October 06, 2008

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.
 

Marketing to gamers

David Ward October 06, 2008

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.
 

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com September 29, 2008

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.
 

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.
 

DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

September 23, 2008

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.
 

Spotlight conversation: Multichannel state of mind

Mary Elizabeth Hurn September 22, 2008

ShopNBC's Stewart on the synergy of Web and TV.
 

Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO

September 22, 2008

Premium mailer delivers 7% response rate for HoneyBaked Ham Co.; Web-based magazine extends reach for industrial supplier Grainger; and PETCO promotes consumer-generated content.
 

How to target C-level execs

September 22, 2008

Targeting busy C-level executives can be a big b-to-b marketing challenge. Four experts offer their top tips on getting the stamp of approval from these tough-to-reach prospects.
 

Creative campaigns from Sean Kimerling Testicular Cancer Foundation, Widmer Brothers Brewing Co. and Arby's

September 15, 2008

Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's tests its discount card program.
 

Ensure insurance sales

Bryan Yurcan September 12, 2008

B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.
 
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