Tracking consumer behavior

Mary Elizabeth Hurn November 24, 2008

GroupM's Rob Norman discusses a 'philosophical' advertising shift.
 

Stores' hopes hinge on Thanksgiving lift

Chantal Todé November 24, 2008

Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.
 

Valassis sells its French divisions

Bryan Yurcan November 21, 2008

Media and marketing services company Valassis communications announced that it would sell its French subsidiaries to HighCo, a French marketing services company, for an undisclosed cash amount.
 

Coffee chain to tie sales to donations

Bryan Yurcan November 19, 2008

Specialty coffee chain Dunn Bros. has launched a unique giving program to raise funds for community organizations.
 

Sapient, Shubert partner on Telecharge.com

Bryan Yurcan November 19, 2008

Marketing services firm Sapient Interactive announced today it has partnered with Shubert Ticketing, a provider of ticketing services throughout the US, to revitalize its Telecharge.com Web site.
 

Amazon launches pay-as-you-go service

Bryan Yurcan November 18, 2008

Amazon Web Services, a subsidiary of Amazon.com Inc., announced the launch of Amazon CloudFront, a self-service, pay-as-you-go Web service for content delivery.
 

Organic growth is harder to come by

Lauren Bell November 17, 2008

Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy.
 

Social marketing helps The Limited push new site

Dianna Dilworth November 17, 2008

The Limited is promoting its recently launched e-commerce store with a new viral marketing contest. The contest, which is being promoted at The Limited's new online store, chal­lenges consumers to create the "ultimate outfit" by playing with Limited brand products in a virtual closet.
 

New tool pushes reviews to retail sites

Bryan Yurcan November 13, 2008

For Kingston Technologies, a maker of memory products, taking advantage of user reviews as a marketing tool turned out to be an effective way for a brand to promote its products. The company found recent success by syndicating product reviews of its own Web site on that of Office Depot.
 

Enfatico advocate and Dell VP Jones departs

Dianna Dilworth November 13, 2008

Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.
 
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