Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of the deal were not disclosed. Stanley Wang, Movaya co-founder and CTO, has joined Digby as VP of engineering.

USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.

HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.

The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.

Tommy Hilfiger released a mobile commerce-supported iPhone app, the company's first move into the mobile arena, on September 30. The launch is another step in the brand's campaign, which began in August, to reposition the company in the digital space.

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.

Mobile coupons come to retail after successful tests in fast food, grocery.

Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.