In the ongoing quest to integrate marketing communications, linking mobile phones and social media is the latest frontier. One example is Sweet Leaf Tea. Music festival sponsorships are a big part of the company's marketing strategy.

Getting customers on board with your mobile initiative, improving process for more sales and more

The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.

For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.

Creating a mobile Web, or wireless access protocol (WAP), site doesn't mean simply shrinking the site you've made for the PC-based Internet. Four experts offer their tips on optimizing mobile Web creative.

David Zemke, director of product marketing at mobile game publisher GLU, and Brennan Hayden, VP at interactive agency WDA, discuss the strategy behind GLU's "The Price is Right" mobile game campaign.

Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, IA, to increase engagement

More consumers are using smartphones — so mobile apps are a great way to directly connect with your customer. Four experts share the best strategies marketers can use to maximize the use of this channel

DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.

Everyday, more consumers are purchasing Internet-enabled handsets, so having your brand available on the mobile Web has become essential. So how can you optimize your presence in this quickly emerging channel? Five experts offer tips on how to beef up your mobile Web offering.