Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing campaign. The urban lifestyle apparel brand, co-created by rapper Jay-Z, is running mobile ads on the Boost mobile network through mobile display ads.

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience measurement by launching Mobile @Plan, and ComScore snapped up measure­ment company M:Metrics for $44.3 million.

Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing CRM campaign.

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.

Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with imaging processing firm SnapTell.

Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" and high­lights the fact that it can be used in a variety of ways to communicate a number of ideas.

Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcast­ing-owned station just wrapped up its first major mobile contest, which kicked off the radio station's ongoing weekly mobile marketing efforts.

AT&T announced on May 4 that it would begin providing a mobile TV ser­vice to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.

The Center for Digital Democracy and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing. Executive director of the Center for Digital Democracy Jeff Chester announced his intention to file a complaint at the FTC's town hall-style meeting, Beyond Voice: Mapping the Mobile Marketplace, held this week.

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.