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Nielsen, ComScore offer mobile metrics

Lauren Bell, Dianna Dilworth June 02, 2008

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.

Men's Health ads find synergy with text messaging

Dianna Dilworth May 26, 2008

Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with imaging processing firm SnapTell.

Bud Light extends "Dude" campaign to mobile phones

Dianna Dilworth May 19, 2008

Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" and highlights the fact that it can be used in a variety of ways to communicate a number of ideas.

Mobile text contest works for Atlanta-area radio station

Dianna Dilworth May 12, 2008

Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcasting-owned station just wrapped up its first major mobile contest, which kicked off the radio station's ongoing weekly mobile marketing efforts.

As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.

CDD pushes FTC on privacy in mobile

Dianna Dilworth May 07, 2008

The Center for Digital Democracy and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing. Executive director of the Center for Digital Democracy Jeff Chester announced his intention to file a complaint at the FTC's town hall-style meeting, Beyond Voice: Mapping the Mobile Marketplace, held this week.

Indianapolis Fox affiliate begins cell traffic alerts

April 28, 2008

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.

Fox's Searchlight shines on new Boost Mobile ads

Dianna Dilworth April 14, 2008

Film production company Fox Searchlight Pictures is calling consumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned division of Sprint Nextel, and car maker Acura.

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.

Mobile experience improving for users and advertisers

Dianna Dilworth April 07, 2008

As mobile devices continue to become more sophisticated, the cell phone experience keeps getting better for marketers and consumers alike. At last week's CTIA show in Las Vegas, online giants including Amazon.com, Yahoo and AOL came out with their latest in mobile offerings, making it easier to interact with the brands via the wireless device.

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