Mobile Web usage prompts development in the space

Sara Holoubek June 23, 2008

The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measure­ment firm M:Metrics, recently acquired by ComScore, states that mobile browsing has increased 89% year over year, and page views have increased 127%.
 

Infinite Media debuts cell phone text list

Bryan Yurcan June 19, 2008

Hoping to entice marketers and advertisers with a better-than-average response rate, Infinite Media of White Plains, NY, is using a recently acquired cell phone text messaging database for prospecting."The response rates from text messaging are some of the best response rates," said Richard Johnson, VP of sales for Infinite Media.
 

Yahoo expands global mobile reach

Dianna Dilworth June 18, 2008

Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships. The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India.
 

Going mobile the right way

Bryson Meunier, product champion for natural search, Resolution Media June 16, 2008

Mobile has been the "next big thing" in marketing for a few years now. With mobile search revenues predicted to grow beyond $1.4 billion by 2012 (eMarketer), many advertisers are experimenting with the space now to be better prepared for success in the future.
 

Jay-Z's Rocawear pumps up a new mobile campaign

Dianna Dilworth June 09, 2008

Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing campaign. The urban lifestyle apparel brand, co-created by rapper Jay-Z, is running mobile ads on the Boost mobile network through mobile display ads.
 

Mobile metrics may further the medium

Lauren Bell June 09, 2008

In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience measurement by launching Mobile @Plan, and ComScore snapped up measure­ment company M:Metrics for $44.3 million.
 

Mobile coupons target East Village ice cream fans

Dianna Dilworth June 02, 2008

Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing CRM campaign.
 

Nielsen, ComScore offer mobile metrics

Lauren Bell, Dianna Dilworth June 02, 2008

Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with the launch of its Mobile @Plan and comScore with its $44.3 million acquisition of M:Metrics Inc.
 

Men's Health ads find synergy with text messaging

Dianna Dilworth May 26, 2008

Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with imaging processing firm SnapTell.
 

Bud Light extends "Dude" campaign to mobile phones

Dianna Dilworth May 19, 2008

Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" and high­lights the fact that it can be used in a variety of ways to communicate a number of ideas.
 
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