Recent Articles
February 25, 2008
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
January 28, 2008
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
December 04, 2007
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether