Recent Articles
June 30, 2008
Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
June 09, 2008
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
February 25, 2008
Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
January 28, 2008
Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
December 04, 2007
Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether