Struggling publishers try customization

Chantal Todé October 12, 2009

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
 

Publishers cross the digital divide

Lauren Bell August 28, 2009

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 

Five questions for: Julian Baim, chief research officer, MRI

Lauren Bell July 10, 2009

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
 

Building b-to-b brands

Lauren Bell February 13, 2009

Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.
 

Rich opportunities in niche media

December 01, 2008

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.
 

Spreading the news

Lauren Bell October 27, 2008

Special events and online efforts spark circulation growth as New York magazine turns 40.
 

Create attention-grabbing inserts

October 06, 2008

It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.
 

In Circulation: Q&A with Mike Velez, publisher of Beer Magazine

Lauren Bell August 25, 2008

DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.
 

A foodie frenzy

David Ward August 22, 2008

A taste for food-related coverage has helped this magazine sector hold steady.
 

An engaging business

August 04, 2008

Bravo's Hsia discusses how the network uses new media.