Recent Articles
April 08, 2008
Media research firm The Nielsen Company has signed a definitive agreement to acquire IAG Research, which measures effectiveness of television advertising, product placement and viewer engagement. Nielsen will use cash, notes and existing facilities to finance the $225 million deal. IAG stockholders will receive cash for their shares.
April 08, 2008
RadioTime Inc., a radio tuner for listening to free local, national and global AM and FM radio stations online and on devices, has launched a new tool allowing listeners to access streaming and syndicated radio programming on new network music players with radio built in. The new RadioTime Tuner can now access all Clear Channel and Cox Radio stations nationwide.
April 07, 2008
EFoodSafety.com Inc., a developer of nutritional products and supplements, launched two DRTV campaigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created in partnership with agency Respond2 Direct, capitalize on recent health trends, and both feature customer testimonials.
April 04, 2008
Wachovia Corp., a financial services provider with $782.9 billion in assets and more than 3,400 branches, has put its $145 million media account into review for the first time in six years. The company has been working with Mullen for its creative and media buying for seven years and Carat for its online media buying for six years.
March 27, 2008
Fora.tv, an online video network for discourse and debate, has partnered with Winstar Interactive Media for its national online ad sales.
March 17, 2008
To build brands and increase readership, today's consumer magazine marketers need to look beyond traditional print and online efforts.
March 14, 2008
AARP, a membership organization for people more than 50 years of age, has launched a lifestyle and news content television franchise, AARP TV. The first two programs in the franchise are two weekly half-hour programs: My Generation, a lifestyle magazine series focusing on health, relationships, entertainment and volunteering; and Inside E Street, a public affairs program highlighting legislative issues that impact the demographic.
March 10, 2008
BeautyBank, a subsidiary of The Estee Lauder Companies Inc., is partnering with Home Shopping Network (HSN) to develop a beauty brand specifically for television retail. The products will be sold exclusively on HSN and HSN.com. The brand is expected to launch in July.
March 07, 2008
Marketing lead generation firm Clash-Media has launched www.ushigherlearning.com to help educational institutions promote their courses and attract students.
February 28, 2008
Marketers of the 7 Day Miracle Cleanse Program, a purported herbal colon cleansing program, have agreed to settle charges from the FTC that the company claimed their product would cure cancer as well as other severe illnesses.