Recent Articles
May 12, 2008
North American Media Group's Brandt champions her channel.
May 05, 2008
With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
April 30, 2008
Wachovia Bank has entered into a settlement agreement with the Office of the Comptroller of the Currency (OCC), which is directing the bank to make restitution to consumers harmed by its relationships with numerous teleservices providers and third-party payment processors.
April 28, 2008
Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of 2008. The Click Fraud Index, based on reports from the Click Fraud Network, found that click fraud rates have dropped to 16.3% and fraud rates for content networks dropped to 27.8%.
April 28, 2008
Engauge Digital's Hilimire talks about the evolving digital agency.
April 21, 2008
Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in partnership with agency Gotham Inc.
April 14, 2008
Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital Spy's editorial or management teams. The financial aspects of the acquisition were not disclosed.
April 14, 2008
Last week, Condé Nast announced that it was launching GQ in India. GQ joins Condé Nast's Vogue — launched in India last year — and a slew of other English-language consumer magazines, including Child and Maxim. DMNews spoke with a few experts about a quickly growing region in the international magazine publishing sector.
April 09, 2008
Yahoo Inc. has launched video sharing capability on its Flickr Web site, which already offered photo sharing. Flickr pro members are now able to upload videos from camcorders, mobile phones and digital cameras up to 90 seconds in length. Any Flickr member or non-member is able to view the videos.
April 08, 2008
Media research firm The Nielsen Company has signed a definitive agreement to acquire IAG Research, which measures effectiveness of television advertising, product placement and viewer engagement. Nielsen will use cash, notes and existing facilities to finance the $225 million deal. IAG stockholders will receive cash for their shares.