Mary Elizabeth Hurn

 
Mary Elizabeth Hurn is editorial assistant at DMNews. Reach her at mary.hurn@dmnews.com.
 

Recent Articles

Spotlight Conversation: To affinity and beyond

May 12, 2008

North American Media Group's Brandt champions her channel.

A healthy challenge

May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

Wachovia reaches $125M settlement with US government agency

April 30, 2008

Wachovia Bank has entered into a settlement agreement with the Office of the Comptroller of the Currency (OCC), which is directing the bank to make restitution to consumers harmed by its relationships with numerous teleservices providers and third-party payment processors.

Industry click fraud rate down for Q1

April 28, 2008

Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of 2008. The Click Fraud Index, based on reports from the Click Fraud Network, found that click fraud rates have dropped to 16.3% and fraud rates for content networks dropped to 27.8%.

Spotlight conversation: Rules of digital engagement

April 28, 2008

Engauge Digital's Hilimire talks about the evolving digital agency.

Real voices highlighted in campaign for HPV test

April 21, 2008

Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its test for the human papillomavirus (HPV), which can cause cervical cancer. The commercials were created in part­nership with agency Gotham Inc.

Hachette Filipacchi UK acquires Digital Spy

April 14, 2008

Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital Spy's editorial or management teams. The financial aspects of the acquisition were not disclosed.

In circulation: On to India

April 14, 2008

Last week, Condé Nast announced that it was launching GQ in India. GQ joins Condé Nast's Vogue — launched in India last year — and a slew of other English-language consumer magazines, including Child and Maxim. DMNews spoke with a few experts about a quickly growing region in the international magazine publishing sector.

Flickr launches video sharing

April 09, 2008

Yahoo Inc. has launched video sharing capability on its Flickr Web site, which already offered photo sharing. Flickr pro members are now able to upload videos from camcorders, mobile phones and digital cameras up to 90 seconds in length. Any Flickr member or non-member is able to view the videos.

Nielsen acquires IAG in $225 million deal

April 08, 2008

Media research firm The Nielsen Company has signed a definitive agreement to acquire IAG Research, which measures effectiveness of television advertising, product placement and viewer engagement. Nielsen will use cash, notes and existing facilities to finance the $225 million deal. IAG stockholders will receive cash for their shares.
 
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