Now that the hustle and bustle of the holiday season is over, marketers need to revamp their search engine campaigns, experts say. Helping consumers to save or to follow through with New Year's resolutions can be effective campaign ideas at this time, said Chrysi Philalithes, vice president of global marketing and communications at Miva Media, New York. 'Saving' and 'new' are always big themes in the beginning of the year, she said. The 'new' centers around New Year resolutions. The 'savings' manifests itself in January sales and overspending in December. Either way, monetary prudence is alive and well in January. Recruitment, fitness, health and travel are strong categories early in each year, as people tend to make resolutions falling under these categories, such as quitting smoking, losing weight, finding a new job and taking more trips. Because most people spend more in December than in any other month,