Main Feature Articles

DRTV: The next generation

Douglas Quenqua March 03, 2008

To succeed in a shifting media world, more marketers using DRTV are going multichannel.
 

Membership marketing

Pamela Oldham February 25, 2008

AARP is working hard to reach its growing 50-plus audience — and inserts are integral to its strategy.
 

Power of the portal

Chantal Todé February 18, 2008

Web-to-print technology helps marketers manage brands consistently across corporate outposts.
 

Team players

Dianna Dilworth February 11, 2008

An electronics retailer uses e-mail to get close to customers with a brand-building fantasy football campaign.
 

Word of mouth

Douglas Quenqua February 04, 2008

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.
 

Be at their beck and call

Dianna Dilworth January 28, 2008

For companies such as Jenny Craig that want to connect quickly with customers, click-to-call technology provides an immediate personal touch.
 

Customer friendly

Chantal Todé January 14, 2008

Multichannel retailers worked hard to improve Web site performance during the high-traffic holidays.
 

Segment for increased sales

Dianna Dilworth January 07, 2008

Dividing your e-mail list into smaller groups can make your mailings more relevant to your customers - and increase response
 

The lap of luxury

Lauren Bell December 26, 2007

Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.
 

DMNews debuts first DMNews/Pitney Bowes survey

December 17, 2007

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.
 
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