Love the complaining customers
Derek Moore, The Marketing Store
September 06 2007
Complaining customers are a pain. Worse, they're a significant expense. Imagine you're Sprint, where some consumers are tying up your customer service staffers with as many as 50 complaint calls a month - often about the same complaint. One look at the cost and revenue equation for these customers, and it's easy to see why Sprint told the worst offenders to look elsewhere for their cell service.
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