E-mail lists cost less: Worldata

Carol Krol October 09, 2009

Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail exhibited the largest price decrease. Most other categories are stabilizing after reaching bottom, said Jay Schwedelson, VP at Worldata.
 

Trinity Direct introduces five lists

October 08, 2009

Trinity Direct has released five lists: Pet Owners Who Contribute to Animal Causes, Religious Donors to Physical Challenges Appeals, Catholic Children's Continuity Book Buyers, Givers to the "Greening" of America and Cure Seekers: Contributors to Health Causes.
 

Focus USA releases tanning list

October 07, 2009

Focus USA has introduced the DatAdvantage EMAIL - Lookin' Good - Tanning Salon Members list to the market. This file contains e-mail addresses for individuals who visit a tanning salon an average of once a week.
 

RMI releases heart product buyers list

October 06, 2009

RMI introduced the Miracle Breakthrough Labs Healthy Heart list to the market on September 28. Buyers have purchased EDTA Mega Plus and other related supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack and stroke.
 

Dunhill releases three lists

October 06, 2009

Dunhill International List introduced three lists to the market on September 29: Lawyers—Masterfile, Builder and Contractor Executives and Property Right of Way Agents.
 

SGA Executive Tracker awards Worldata list management

October 05, 2009

Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.
 

Belardi/Ostroy awarded Restoration Hardware lists

October 01, 2009

Restoration Hardware awarded Belardi/Ostroy management of its list of catalog buyers, effective October 1. Millard Group, now Direct Media Millard, was the previous manager. The appointment includes the core buyers list as well the Z-24 Enhanced and Canadian Buyer files.
 

SMD awarded suite of insert programs

September 30, 2009

SMD Media Services has been awarded insert media management of the Engineering Services & Products Company package insert and blow-in programs. Marketers can choose blow-ins for five different catalogs or a combined package insert program.
 

True North introduces insert program

September 29, 2009

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.
 

Walter Karl releases list of professionals to market

September 28, 2009

Walter Karl has introduced the WorkforcePros Multi-Channel list to the market. This file contains postal and e-mail addresses, as well as phone numbers, for working professionals. It is selectable by job function, age, marital status and yearly income.