Specialists Marketing Services has introduced the Easy Comforts Enhanced list to the market. These are direct mail buyers of household comfort items.

MeritDirect has introduced the Blade list to the market. These are knife enthusiasts who have subscribed to Blade, a magazine devoted to knife-related topics

Leon Henry Inc. has introduced the City Scoops Magazine Ride-Along list to the market. This is an insert program for City Scoops magazine, which is mailed nine times a year to 600,000 homes in Manhattan.

Infinite Media has introduced the Hey Grandma It's Me list to the market. These are grandparents of children and young adults.

Market Builders has introduced the Faith in the Household list to the market. These are religious families and individuals who use their faith to influence their spending decisions.

Direct Media has introduced the Reminisce Reiman Publications list to the market. These are subscribers to Reminisce, which allows older readers to take a stroll down memory lane.

Amity Direct Inc. has introduced the Kinoki Skin, Bath and Body Membership list to the market. These are individuals who have bought skin treatments, cosmetics, beauty products and lotions through a membership.

TPB Media Services has introduced the Pretty Women Parents of Tweens and Teens with E-mail Addresses list to the market. These are women, with an average annual income of $87,000, who have female children between the ages of eight and 18.

Macromark Inc. has introduced the Web Builders Opportunity Buyers list to the market. These are individuals who are looking to make money by starting their own home business.

Lighthouse List Company has launched ListRecos.com. The service allows users to browse all of the company's managed files and to search by categories such as credit/insurance/finance, credit seekers, donors, trigger data, children, Canadian, mortgage, b-to-b and health and self improvement.