Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.

Lapham's Quarterly, a magazine launched in 2008 and encompassing historic themes through original essays, commentary and criticism from scholars and writers, has awarded management of its list of 13,500 subscribers to ALC.

List Service Direct has introduced the Cell Phone Database. The file contains cell phone owners who have opted in for third-party offers.

MeritDirect announced on June 26 it will acquire list management company Mail Marketing Incorporated (MMI). Terms of the deal were not disclosed. Merit adds more than 350 list management properties to its business through the deal, which is effective July 1.

Parent company InfoGroup has combined its Direct Media and Millard brands to form Direct Media Millard Inc. (DMM), a new direct marketing company that officially launches July 1. The two groups will combine their client rosters and work together to serve them. Larry May, CEO of Direct Media will serve as the president of Direct Media Millard, while Jeff Kelley, president of Millard, will serve as president of consumer management for DMM.

Estee Marketing Group has put the Crazy Crow Package Insert Program back on the market. Crazy Crow Trading Post offers American Indian products including hand-woven blankets, books, videos, beads and jewelry.

InfoGroup's InfoUSA data now powers point-of-interest (POI) content for LikeMe.Net, a social search and recommendations engine, the former announced on June 22. In other words, the data will both provide and confirm address data for businesses reviewed on LikeMe.

Specialized Fundraising Services has been appointed list manager for CancerCare, a national nonprofit for people with cancer or their friends and relatives. The file contains direct mail-generated donors to the nonprofit.

Lighthouse List has released the First Response E-mail America Weekly New Movers with E-mails list. This file contains consumers, who recently have moved, at their e-mail addresses.

New list — Biblical Archaeology Review Magazine — List Services Corp. — This file contains mature, upscale consumers fascinated with historical records and the Bible as a literary, religious and historical text reference. Suggested usage includes subscription, fundraising, travel, cultural events, financial, music, book, video, religious and ethnic offers.