Leveraging the inbox as a destination for content-rich ads
Dave Hendricks, VP of market strategy & GM of StormPost, Datran Media
March 25 2008
Fervent media consumption has forever changed the face of advertising. Between television, the Internet and mobile devices, consumers are exposed to thousands of advertising messages per day. From the ubiquitous 30-second TV spot to the easily overlooked magazine ad, there is an incredible amount of brand stimuli penetrating the consumer's brain on a daily basis.
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