Recent Articles
September 19, 2008
Reader's Digest magazine has hired Tracey Altman as its new VP and publisher, effective October 13. Jeff Wellington, the former VP and publisher, left his position in May.
September 19, 2008
It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.
September 18, 2008
In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.
September 18, 2008
Mindful Mama, a magazine for moms focused on health and sustainability, will launch on a semiannual schedule in November. Editorial content in Mindful Mama will focus on pregnancy, birthing and family advice for the lifestyle of health and sustainability (LOHAS) consumer segment, defined as those who actively choose to purchase green, sustainable and health-conscious products and services.
September 17, 2008
The YWCA of Metropolitan Dallas has tapped MPower to provide the CRM system behind its latest growth push.The nonprofit, which is one of the YWCA's largest US chapters, will use MPower, an open source offering, to better manage its donor database and target its direct mail campaigns.
September 16, 2008
Countrywide is notifying customers that their personal information may have been sold to a third party by a former employee. The mortgage lender, recently acquired by Bank of America, learned of the breach in early August.
September 16, 2008
Bonnier's Parenting magazine will split into two separate editions — Parenting Early Years and Parenting School Years — as of February 2009. The split is intended to help Bonnier segment its audience into better-targeted groups.
September 15, 2008
A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.
September 15, 2008
Looking to improve the user experience, The Wall Street Journal has unveiled a redesign of WSJ.com. On the new site, subscribers see a new "Heard on the Street" section, a new management section and expanded archive access.
September 15, 2008
A print publication is no longer just that. This little fact has become more apparent over the past week, with two new hires expanding Elle's business development and branding department and the launch of The Wall Street Journal's members-only online social network.