Recent Articles
July 18, 2008
TGI Friday's has launched a new loyalty program, "Give me more stripes." The casual dining chain soft-launched the program earlier this year, signing up more than 300,000 customers. With the official launch on July 14, Friday's has put up a "Stripes" microsite where visitors can register online and design a personalized card.
July 17, 2008
Draftfcb's New York office laid off 47 employees this week, citing "shifts in client spending" and a need to "better align with current client assignments" as the reason for the cuts.
July 17, 2008
Summit Business Media, publisher of Life Insurance Selling, American Agent and Broker, Wealth Manager and other b-to-b titles for the insurance, investment and professional services industries, has acquired WiesnerMedia's Financial Group for an undisclosed sum.
July 16, 2008
Susan G. Komen for the Cure, a foundation focused on finding a cure for breast cancer, will use Convio applications for fundraising, advocacy, marketing, constituent relationship management and other online applications at all of its offices.
July 15, 2008
Perspective International Ltd. launched a new magazine, Owners Perspective, on July 10 to cater to timeshare and fractional owners worldwide.
July 14, 2008
Cooking Light magazine has partnered with Kimpton Hotels and Restaurants in an effort to boost consumer engagement and awareness for both brands.
July 14, 2008
New York Media LLC, the parent company of New York magazine and NYMag.com, has purchased MenuPages.com. DMNews sat down with Serena Torrey, executive director of business development and corporate communications for New York Media, to discuss the acquisition and what it means for the New York brands.
July 09, 2008
My Community Rewards, a card program that donates earned rewards to community nonprofits, has tapped MediaNet Group Technologies Inc.' BSP Rewards subsidiary to build an online mall and affinity platform for members.
July 09, 2008
Epsilon's Abacus has released its Near-Term Value (NTV) tool to give marketers better insight to a prospect's short-term potential. NTV is also designed to help marketers determine how much to spend to acquire new customers, which channels reach the customers with the highest value and the best customers for test strategies and modeling.
July 09, 2008
Hearst Magazines and MSN have partnered to create Delish.com, a food-focused Web site that is expected to drive online traffic, build online ad revenue and boost brand awareness.