Recent Articles
May 14, 2008
Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.
May 14, 2008
BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.
May 13, 2008
Hilton Hotels Corporation has added new components to its HHonors guest loyalty program in a summer push. The hotel company is now allowing its 8 million active HHonors members to earn points when they rent from Budget Rent A Car, a new partner of the program.
May 13, 2008
Manhattan Media has purchased a Harvard alumni magazine 02138 from Atlantic Media and plans to extend the brand to include a social networking site and alumni networking events.
May 12, 2008
Newsday may be able to expand its audience, thanks to a $650 million agreement between Cablevision Systems Corp. and Tribune Co. that has given Cablevision a 97% stake in the Long Island daily.
May 12, 2008
RedEye, the Tribune Co.'s free daily, recently reached 100,000 opt-in subscribers for its home-delivered weekend edition. DMNews chatted with Brad Moore, general manager of RedEye, about growing circulation.
May 12, 2008
In an effort to prevent Internet service providers (ISPs) from blocking or favoring certain content on consumers' computers, Rep. John Conyers, a Democrat from Michigan, has introduced The Internet Freedom and Nondiscrimination Act of 2008. The bill was co-sponsored by Democrat Zoe Lofgren of California.
May 09, 2008
Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost sales for many titles. More than 1,000 print and digital magazines have gone up on BN.com at largely reduced rates.
May 09, 2008
In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff changes and gone up for sale again, but executives say the title is holding steady and will not drastically alter its strategies any time soon.
May 08, 2008
In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.