Lauren Bell

 
Lauren Bell is a reporter covering media, circulation issues, CRM and database. Reach her at lauren.bell@dmnews.com.
 

Recent Articles

Chrysler executives not phoning it in with CRM

May 14, 2008

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.

BBC launches magazine stateside

May 14, 2008

BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.

More incentives for Hilton HHonors members

May 13, 2008

Hilton Hotels Corporation has added new components to its HHonors guest loyalty program in a summer push. The hotel company is now allowing its 8 million active HHonors members to earn points when they rent from Budget Rent A Car, a new partner of the program.

Alumni mag 02138 joins Manhattan Media, adds networking aspects

May 13, 2008

Manhattan Media has purchased a Harvard alumni magazine 02138 from Atlantic Media and plans to extend the brand to include a social networking site and alumni networking events.

Cablevision wins Newsday, plans growth

May 12, 2008

Newsday may be able to expand its audience, thanks to a $650 million agreement between Cablevision Systems Corp. and Tribune Co. that has given Cablevision a 97% stake in the Long Island daily.

In Circulation: DMNews chats with RedEye GM Brad Moore

May 12, 2008

RedEye, the Tribune Co.'s free daily, recently reached 100,000 opt-in subscribers for its home-delivered weekend edition. DMNews chatted with Brad Moore, general manager of RedEye, about growing circulation.

Two reps sponsor net neutrality bill in House

May 12, 2008

In an effort to prevent Inter­net service providers (ISPs) from blocking or favoring certain con­tent on consumers' computers, Rep. John Conyers, a Democrat from Michigan, has introduced The Internet Freedom and Non­discrimination Act of 2008. The bill was co-sponsored by Demo­crat Zoe Lofgren of California.

Barnes & Noble adding magazines sales channels

May 09, 2008

Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost sales for many titles. More than 1,000 print and digital magazines have gone up on BN.com at largely reduced rates.

TV Guide weathers change

May 09, 2008

In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff changes and gone up for sale again, but executives say the title is holding steady and will not drastically alter its strategies any time soon.

Vermont Teddy Bear invests in relational database

May 08, 2008

In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its relationship with database services provider I-Centrix for its June catalog push, a drop that will be sent to its high-value customers.
 
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions