Know trademark protocol for SEM

April Wurster, associate, Baker & McKenzie; Howard Wisnia, partner, Baker & McKenzie

April 07 2008

In 2008, US paid search advertisement revenue is expected to reach $15.52 billion, according to JP Morgan. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers (SEMs) from purchasing keywords that are trademarked by others for fear of being found liable for trademark infringement.

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