Recent Articles
June 16, 2008
High-end American bicycle manufacturer Trek Bicycle Corporation recently ran an e-mail campaign promoting the company's updated Madone brand bike. DMNews' Kevin McKeefery gets the lowdown from Casey Kohner, e-commerce manager at Trek Bicycle, and DJ Waldow, e-mail marketing account manager at e-mail marketing firm Bronto Software about the campaign's success, the unique e-mail campaign structure Trek has built with its retailers, and the working relationship between Trek and Bronto.
June 02, 2008
Kicking off "Conference Call," DMNews' new online exclusive feature series, Kevin McKeefery chats with Gene Lewis, partner and director of Web site development at agency Digital Pulp; and Kimberly Jones, senior manager, interactive marketing at leading eye care supplier Bausch & Lomb. The two companies have worked together since 2005 on online marketing and Web sites for the brand - both primary sites and microsites for initiatives and partnerships. Jones and Lewis discuss Bausch & Lomb's current efforts as well as the evolution of their working relationship.
May 13, 2008
Sector experts say companies can still sell the good life, even though the economy is slowing down.
November 02, 2007
Product reviews are playing more of a role in purchasers' buying decisions, according to a survey of 1,200 online shoppers by PowerReviews and the e-tailing group titled Social Shopping Study 2007.
October 12, 2007
Kass Sells, former chief operating officer of Draftfcb West, has been appointed managing director of Wunderman Seattle and global client lead for Wunderman's Microsoft team.
October 02, 2007
The Financial Times is instituting a program for online readership in which viewers may read up to 30 articles per month before having to pay for content on FT.com.
October 01, 2007
Millard/Mokrynski Group, formed when Mokrynskidirect merged with Millard Group, has been renamed Millard Group Inc. Both companies remain part of infoUSA Inc.
September 26, 2007
The Direct Marketing Association has appointed Edward T. Manzitti vice president of research. Manzitti previously served as director of primary research at The NPD Group, where he supported the syndicated and custom information products offered by the company's wireless division.
September 05, 2007
Ira Haimowitz has joined Wunderman as group director of data strategy, a newly created position pointing to Wunderman's increasing involvement in the healthcare and pharmaceutical industry. With primary responsibility of managing the healthcare accounts, he will also work on the Nationwide, LexisNexis and Citi accounts. Based in Wunderman's New York headquarters, Haimowitz reports to Mark Taylor, EVP and chief marketing technology officer.
August 22, 2007
Former President of Ziff Davis Media's Consumer/Small Business Group Jason Young has been promoted to CEO of Ziff Davis Media, New York. He succeeds Robert Callahan, who had been in the position for six years and will remain chairman of Ziff Davis' board.