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Latest Industry News
Kayak looks to expand awareness with push
Dianna Dilworth
November 09, 2009
Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.
Q3 declines don't tell digital story
Mary Elizabeth Hurn
November 09, 2009
Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.
Toyota drives interaction with Prius campaign using iPhone app
Dianna Dilworth
November 09, 2009
Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid.
Customized digital content supplements advertising
Cara Wood
November 09, 2009
When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.
US nonprofits add digital to holiday arsenal
Frank Washkuch
November 09, 2009
With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, the United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.
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