Internet Marketing

HarperCollins to discontinue paper catalog

Chantal Todé May 14, 2008

HarperCollins Publishers will launch a beta version of an interactive, electronic sales catalog later this year that will ultimately replace its paper catalog.

Aegis acquires German search agency Rmsarcar.com

Ellen Keohane May 14, 2008

Aegis Group plc has acquired German search engine marketing agency Rmsarcar.com for an undisclosed amount. The marketing communications group made the announcement yesterday.

E-mail is key for b-to-b marketers in UK: Newsweaver survey

As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.

Chrysler executives not phoning it in with CRM

Lauren Bell May 14, 2008

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.

BBC launches magazine stateside

Lauren Bell May 14, 2008

BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.

MeritDirect managing two Pitney Bowes lists

May 14, 2008

MeritDirect has been named list manager of two Pitney Bowes lists, Pitney Bowes Systems Meters and Pitney Bowes 50+ Employee Size. Pitney Bowes customers include medical offices, legal, real estate, finance, insurance and CPAs, architects, engineers, contractors and business services.

Michael Critelli to retire from Pitney Bowes

Ellen Keohane May 13, 2008

Michael J. Critelli will retire as executive chairman and director of Pitney Bowes Inc. by the end of 2008. Critelli made the announcement to the company's board of directors on May 12.

Google and Yahoo aim to increase online security

Dianna Dilworth May 13, 2008

Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google Web Security for Enterprise is a malware protection and URL filtering product with policy enforcement and reporting.

Constant Contact sees 78% customer increase in Q1 2008

Dianna Dilworth May 13, 2008

Constant Contact reported total revenue of $18.2 million for the quarter that ended March 31, an increase of 87% compared to $9.7 million for the comparable period in 2007. The e-mail marketing firm would not comment on what this growth will mean for its future business.

The how and why of integrating e-mail across channels

Michael Gorman, SVP, search and acquisition, Acxiom Digital May 13, 2008

More marketers than ever are mastering the challenges of optimizing campaigns in each online channel, from search to Web sites to e-mail. So now they're beginning to ask why they can't coordinate and optimize campaigns across multiple channels, on and offline?

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