Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.

Social media such as online communities, blogs, video and widgets are redefining how internet users engage the interactive world and, as a result, how marketers must approach multichannel campaigns.

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.

Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.

If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way to maximize your return on investment.

David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers over age 65.

The issue on the mind of most retailers today is, "How can I grab hold of higher sales and consumer satisfaction during this holiday season?" The malls are becoming less crowded, disposable incomes are dwindling, and most frighteningly, people are losing their jobs at an alarming rate.

The behavioral targeting ad industry has been under fire recently with privacy advocates pushing for additional protections against online data tracking. The recent pullout of the US market by behavioral targeting firm Adzilla has had some saying the industry is too tricky to thrive. Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about his take on the issue and about a recent Skechers campaign.

Paola Freccero, co-executive director of the Tribeca Film Festival, discusses how the festival's Web site increased traffic, and other successes.

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing.