David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers over age 65.

Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.

Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.

As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.

The issue on the mind of most retailers today is, "How can I grab hold of higher sales and consumer satisfaction during this holiday season?" The malls are becoming less crowded, disposable incomes are dwindling, and most frighteningly, people are losing their jobs at an alarming rate.

Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.

Earlier this month, Mom Central Consulting, an agency that targets moth­ers, released a 55-page trend report, Illu­minating the Power of Mom Bloggers.

Yahoo has released its earnings report for the third quarter ended September 30. Revenues were $1.786 billion for the third quarter of 2008, a 1% increase compared to $1.768 billion for the same period of 2007. The search engine also announced its expectation to reduce its workforce by at least 10% during the fourth quarter.

Time Warner Cable (TWC) has launched a new viral video promotion and application called "Fame Star! The Online Biopic You Control." Developed by Ogilvy New York and powered by avatar provider Oddcast, users can visit myfamestar.com to create their own celebrity news videos.

In their quest to gather leads online, marketers have placed forms in myriad places on the Web — but their effectiveness is questionable at best. Our experts offer potential alternatives.