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HBO targets 'True' vampire fans

Chantal Todé August 28, 2008

HBO's new vampire series, True Blood, will debut September 7 after a nearly four-month campaign targeting vampire enthusiasts. HBO's conversation with this community doesn't stop there, however.

Publishers Clearing House launches PCHtv.com

Mary Elizabeth Hurn August 27, 2008

Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site launches the night of August 27 in conjunction with the PCH SuperPrize Sweepstakes winner's name being announced on a commercial during the NBC Nightly News with Brian Williams.

Boy Scouts of America looks to drive marketing innovation

Chantal Todé August 25, 2008

In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. Stephen Medlicott has been named its marketing group director, a new position within the organization.

Research may relieve 'info overload' in online data

August 25, 2008

One challenge facing online retailers is analyzing the mass of available consumer data, to better market their product offerings. Now, research being done by the Georgia Institute of Technology, with a $3 million joint grant from the National Science Foundation and Department of Homeland Security, aims to make the science of analytics and mining large databases more effective for marketers.

Do branded content sites deliver the best ROI?

August 22, 2008

Placement on established, branded Web sites may seem like a logical step for online marketers looking to reach qualified audiences and online revenue goals, but our experts debate the issue of whether that investment is always necessary for the desired results.

Olympic video ad spend estimated at $5.75 M

Mary Elizabeth Hurn August 22, 2008

The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 million. This number represents 1.1% of the year's total online video ad spend projection, which totals $505 million.

Trust is a key to Web marketing

Chris Baggott, CEO, Compendium Blogware August 22, 2008

Lately, I've become interested in the subject of trust as it relates to Internet marketing. Two annual studies that I've read recently, the 2008 Edelman Trust Barometer and Harris Interactive Reputation Quotient (RQ) survey, piqued my interest.

Yahoo revamps its presence in Brazil

Dianna Dilworth August 18, 2008

Yahoo Brazil relaunched its homepage, www.yahoo.com.br, on August 16. The Web site worked with São Paulo, Brazil-based marketing agency LiveAd and New York-based digital agency Night Agency on the rebranding effort.

SiteSpect partners with Unica

Bryan Yurcan August 18, 2008

SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm Unica Corp. As partners, the companies said they will help integrate testing and optimization with Web analytics for online marketers, and periodically sponsor educational industry events.

Circuit City bets on social media

Ellen Keohane August 18, 2008

CircuitCity has expanded its social media platform as well as its relationships with third-party sources, such as Consumer Reports magazine, in an effort to better assist customers when they're making buying decisions.

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