Gary Angel, president and chief technology officer of Web analytics consultancy Semphonic, is a pro when it comes to Web and search engine marketing analytics. Semphonic clients include financial services giants American Express, Charles Schwab and Morgan Stanley; media powerhouses WebMD, NPD and AOL; and online players Intuit and CableOrganizer. Mr. Angel spoke with DM News' Giselle Abramovich about internal search relative to the other navigational tools on a Web site.