InfoUSA plans Salesgenie Super Bowl ad
Mickey Alam Khan
February 06 2007
Database services firm infoUSA Inc. for the first time will run a commercial for its Salesgenie.com product during the Super Bowl, one of the nation's most watched television events.
The Omaha, NE, company will break a 30-second spot during the first half of the game, airing Feb. 4 on CBS. It also is a presenting sponsor of the 5:30 to 6 p.m. pre-game broadcast with the line, The Super Bowl Today Presented by Salesgenie.com.
Salesgenie appeals to about 13 million people - sales people, entrepreneurs, small business owners - and we believe that most of them watch the Super Bowl, said Vin Gupta, chairman/CEO of infoUSA. And Salesgenie has been one of the hottest-selling tools, and we believe this is a premier event to advertise this service.
Salesgenie.com is a subscription service for sales people and small business owners, offering access to sales leads, mailing lists and business credit reports. Users can search infoUSA's 12 databases
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