Imagery carries all the weight in direct mail postcard
Evan Bloom, co-owner, Sir Speedy of Westbury
June 30 2008
This direct mail postcard targets former members of the Society for Marketing Professional Services (SMPS) and urges them to rejoin the group. It has all the necessary elements of a successful design. The photo of an "all-American" golden retriever lying with his head cocked in a tilted position is appealing and dramatic.
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