Merck uncomfortably numb after settlement

May 26, 2008

Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television com­mercials for its drugs to the Food and Drug Administration for review for the next seven years. The agency had challenged Merck's direct-to-consumer television ads, which began in 1999.
 

Malware case pops up

May 25, 2008

The Ninth Circuit Court of Appeals has agreed to review a case, in which ad-supported freeware company Zango sued spyware removal company Kaspersky Lab in 2007, alleging that Kaspersky interfered with Zango's relation­ships with its customers by deleting Zango's pop-up serving program.
 

eBay to launch WorldofGood.com

May 23, 2008

This summer, eBay plans to help launch WorldofGood.com, a marketplace for buying fair-trade products, to the public, in partnership with fair-trade company World of Good, Inc.
 

National Geographic gets medieval

May 23, 2008

National Geographic Channel is asking fans of its on-air special Stonehenge Decoded to get closer to the archaeological mystery by engaging with an online game of themed puzzles. The game, created by Arkadium, runs on www.natgeotv.com/stonehenge and promotes the show set to air June 1.
 

NBC Universal Digital Media

May 19, 2008

NBC Universal Digital Media has kicked off the Digital Health Network, which will distribute premium health video. The goal is to create an informative view­ing experience for users looking for health information online.
 

Do not call

May 19, 2008

The US District Court for the Northern District of Illinois ordered Bernard Fromstein and Judy Provencher to pay more than $49 million for their role in the 2006 Datacom Marketing Inc. case. The Canada-based scheme allegedly used telemarketing call centers to scam American businesses into paying for business directories and listings they did not order.
 

No space for spam

May 19, 2008

MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through "phishing" scams on the social networking site.
 

Craigslist, eBay in classified crossfire

May 19, 2008

Web-based classifieds giant Craigslist has countersued its minority owner, eBay Inc., for allegedly violating federal and state antitrust laws. It claims eBay attempted to use information from its 28% stake in Craigslist to benefit its own classifieds site Kijiji, which launched last year in the US.
 

Mini's got game

May 19, 2008

In order to get potential drivers behind a virtual wheel, Mini USA has released Clubmania Pinball, a free online game for the Nintendo Wii that promotes design elements from the 2008 Mini Clubman.
 

MRM Worldwide acquires Starsky

May 16, 2008

MRM Worldwide has acquired digital strategy agency Starsky, one of the largest agencies of any discipline in Sweden, and merged it with its operation in Stockholm. The new entity is now known as MRM Starsky Worldwide. Terms of the deal were not disclosed.
 
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